PRIVACY POLICY
1. Introduction
At PC-AF (pc-af.com), we are committed to safeguarding the privacy and data protection rights of our users, customers, and visitors. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information when you interact with our website or services. We handle all personal data with the highest level of care, in accordance with applicable data protection laws including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Your privacy is our priority, and transparency is foundational to our practices.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users who visit or interact with pc-af.com and any related services, communications, or transactions that occur through this website. PC-AF acts as the data controller where we determine the purposes and means by which your personal data is processed. If you have any questions about the way your data is handled, you may contact us at [email protected].
3. Categories of Data Processed
We may collect and process the following categories of personal data:
a. Usage Data
Includes information such as IP address, browser type and version, time zone setting, geographical location, access times, visited pages, referring URLs, and actions performed on the website.
b. Account Data
Includes your full name, email address, billing and shipping addresses, phone number, and other personal details provided during registration or account creation.
c. Profile Data
Includes information related to your preferences, past purchases, product interests, browsing behavior, and saved settings.
d. Communication Data
Includes correspondence via email, contact forms, live chat, or other communication channels, including support inquiries and contact history.
e. Technical Data
Includes device type, operating system, device identifiers, system configuration, browser settings, and internet service provider details.
f. Transaction Data
Includes order details, purchase history, payment confirmations, delivery addresses, and billing records. Payment information is processed securely via third-party providers and is not stored directly by us.
g. Preference Data
Includes marketing preferences, consent records, product category interests, and responses to promotional campaigns or surveys.
4. Legal Bases for Processing
We process your personal data based on one or more of the following lawful bases, as defined under the GDPR:
– Contractual Necessity: When processing is required to fulfill a contract or take steps at your request before entering a contract.
– Legitimate Interests: To operate and improve our services, prevent fraud, and ensure security, where your rights do not override such interests.
– Consent: Where we ask for and obtain your clear and specific permission (e.g., for marketing emails or use of non-essential cookies).
– Legal Obligation: Where processing is necessary to comply with a legal or regulatory requirement.
For California residents, we uphold your rights under the CCPA, including the right to know, delete, and opt-out, as detailed below.
5. Your Rights
Subject to applicable law, you have the following rights regarding your personal data:
– Right of Access: You may request a copy of the personal data we hold about you.
– Right of Rectification: You can request corrections for inaccurate or incomplete data.
– Right to Erasure (“Right to be Forgotten”): You may request deletion of your personal data, subject to legal exceptions.
– Right to Restrict Processing: You can ask us to suspend processing of your data under specific circumstances.
– Right to Data Portability: You may request your data in a structured, commonly-used format to transfer to another service.
– Right to Object: You can object to certain types of data processing such as direct marketing.
– Right to Withdraw Consent: You may withdraw consent at any time for processing that relies on consent as its legal basis.
CCPA-Specific Rights for California Residents:
– Right to Know: You may request information about categories and specific pieces of personal information we’ve collected, used, or disclosed.
– Right to Delete: You may request the deletion of certain personal information.
– Right to Opt-Out of Sale: PC-AF does not sell personal data under the CCPA definition.
To exercise any of the above rights, please contact us at [email protected]. We will respond in accordance with applicable laws.
6. Security Measures
We take appropriate organizational and technical measures to secure your personal data, including:
– Data encryption in transit and at rest using secure protocols
– Role-based access control to restrict employee access based on job function
– Regular security audits, firewall protections, and intrusion detection systems
– Continuous staff training on privacy and information security procedures
– Secure data backup and recovery systems to protect against data loss
While no system can guarantee absolute security, we are continuously evolving our practices to keep your data safe.
7. International Data Transfers
Personal information we collect may be stored and processed in countries outside of your jurisdiction, including outside the European Economic Area (EEA). When transferring data internationally, we:
– Use European Commission-approved Standard Contractual Clauses (SCCs)
– Ensure equivalent levels of data protection through binding corporate rules, adequacy decisions, or other legally accepted mechanisms
– Take additional measures where required to ensure compliance with data protection standards
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or regulatory reporting requirements. Specifically:
– Account Data: Retained for as long as the account remains active and up to 6 years after deletion for compliance purposes.
– Transaction Data: Retained for 7 years after the transaction for audit and tax purposes.
– Communication Data: Retained for 2 years from the last communication contact.
– Technical and Usage Data: Retained for up to 24 months (unless longer retention is required for security or analytics).
– Consent and Preference Data: Retained as long as consent remains valid or until withdrawn.
9. Cookie Policy
Our website uses cookies and similar tracking technologies to provide a better user experience, analyze website usage, and personalize content. Categories of cookies include:
– Essential Cookies: Necessary for core functionality like security, authentication, and navigation.
– Functional Cookies: Enable enhanced functionality such as remembering preferences.
– Performance Cookies: Help us understand website performance and improve user experience.
– Analytics Cookies: Collect aggregated usage data to understand user behavior.
– Marketing Cookies: May be used to track visitors across websites and deliver targeted advertisements, only with your consent.
10. Cookie Management and Compliance
Upon your first visit to pc-af.com, a cookie banner allows you to accept, reject, or customize your cookie preferences. You may change or revoke your consent at any time by revisiting the cookie settings or through your browser preferences. We honor “Do Not Track” (DNT) signals where legally required, and comply with GDPR and CCPA cookie consent requirements. Essential cookies are loaded by default; other cookies require affirmative user action.
11. Protection of Children
We do not knowingly collect personal information from children under the age of 13. If we become aware that any such data has been inadvertently collected, it will be promptly deleted. Parents or legal guardians who believe their child has submitted personal data to us may contact us at [email protected] for immediate assistance.
12. Policy Updates and Notifications
We reserve the right to amend this Privacy Policy at any time to reflect changes in legal requirements, operating procedures, or technological advances. Where changes are material, or where legally required, we will provide notice via email or through our website. We encourage users to review this page regularly to stay informed about our privacy practices.
13. Contact Us
We are committed to addressing all concerns regarding your privacy. For questions related to this Privacy Policy or to exercise your legal rights, you may contact our Data Protection Officer at:
Email: [email protected]
Website: https://pc-af.com
We strive to comply with all applicable global data protection regulations including the GDPR and CCPA, and we welcome your feedback to ensure continued adherence to privacy best practices.